Marketing Ethics
Wiley-Blackwell
2008
27,61 €
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Addresses the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity. This title identifies and discusses a series of ethical tools and the marketing framework they constitute that are required for moral marketing.
| ISBN | 9780631214236 |
|---|---|
| Editora | Wiley-Blackwell |
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