My Life in Advertising and Scientific Advertising
Claude C. Hopkins
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Detalhes do Produto
- Editora: Mcgraw-Hill
- Categorias:
- Ano: 1966
- ISBN: 9780844231013
Sinopse
Gain a lifetime of experience from the inventor of test marketing and coupon sampling - Claude C. Hopkins. Here, you´ll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
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