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Detalhes do Produto
- Editora: CPIESCS
- Categorias:
- Ano: 2008
- ISBN: 9780000064264
- Número de páginas: 208
- Capa: Brochada
Sinopse
ÍNDICE
n°5
ARTIGOS
- SÓNIA FERREIRA
Antropologia dos media: perspectivas e leituras
- ANA CRISTINA ANTUNES & FRANCISCO COSTA PEREIRA
The role of emotional intelligence in consumer responses to advertising
- SOLEDAD RUANO LOPES
Innovadores y distintos soportes:
para producir y distribuir contenidos audiovisuales
- CLÁUDIA SILVESTRE
Publicidade para grupos, ou grupos de publicidade
- CONCHA LANGA NUNO
Portugal: nación amiga. La imagen de Portugal en la prensa nacional durante la Guerra Civil Espanola. El caso de ABC de Sevilla
ACTAS DE CONGRESSO
Proceedings of the IV International Symposium
on Global Corporate Communication
- JOÃO DUARTE & MAFALDA EIRÓ-GOMES
Corporate communication as a sustainable
and active contributor to democracy - some remarks
- WOLF-DIETER ZUMPFORT
Lobbying and democracy in Germany
- J. GREGORY PAYNE
The challenges of public diplomacy for the global citizen and Corporation
- TONI MUZI FALCONI
Improving the quality of organizational decisions and accelerating their implementation: the case of Mo.Ve for sustainable mobility in metropolítan areas
- CHRIS PENTZ
Incorporating the «Proudly South African» campaign in communication programmes of south african firms
- IRIS JAMMERNEG
Discourse strategies in corporate communication for enhancing democracy
- ENRIC ORDEIX
Compromise management as a challenge for corporate communication
- FRANK B. KALUPA
Professional perspectives: an international study of public relations students
NOTAS DE LEITURA/RECENSÕES
- Media and morality: on the rise of the mediapolis
[Autor: Roger Silverstone; recensão de Anabela Sousa Lopes]
NORMAS DE PUBLICAÇÃO